Brand & trademark use

Name & spelling

The product is "Adfinia". One word, capital A, no space, no hyphen, no exclamation. Underlying legal entity: Infinia Technologies LLC.

Acceptable uses in body copy:

Adfinia — the standalone product name.
Adfinia platform — when context needs the noun.
Adfinia, a product of Infinia Technologies — when corporate disclosure is required.

Do not write "AdFinia", "ad-finia", "ADFinia", "Adfinia.io", or "Adfinia Inc.". The earlier internal name "MADtech" referred to the platform during pre-launch; it is retired in customer surfaces.

Wordmark

The wordmark is "Adfinia" set in Fraunces, semi-bold, with the gold accent dot on the trailing punctuation. The mark must be reproduced from official assets only — do not redraw it.

Adfinia.

Clear space. At least one cap-height of empty space on every side of the wordmark.
Minimum size. 100 px wide on screen, 24 mm wide in print. Below that, use the bare "A." monogram from the press kit.
Backgrounds. Reproduce on Bone (#F8F5EC) or Navy (#0B1F3A) only. For colour photography, use the navy/bone duotone provided in the press kit.
Inverted form. On the navy background, the wordmark reverses to bone with the dot staying gold.

Colour palette

The Adfinia palette is built on navy and gold against a warm bone canvas. Do not introduce additional brand colours when representing Adfinia.

Navy#0B1F3A

Navy deep#061327

Navy mid#1B355F

Gold#D4A574

Gold deep#B98548

Bone#F8F5EC

Bone deep#EFEADC

Ink#1A1A1A

Typography

The brand uses three typefaces:

Fraunces — display. Used for the wordmark and headlines. Variable axes: optical-size, weight; we typically pin opsz 96, wght 500 for the hero treatment.
Geist — sans-serif body. Default 16 px, line-height 1.65.
Geist Mono — metadata and code. Used in TOC numbering, value pills, and inline code spans.

Do not substitute Times New Roman, Inter, or "system-ui" alone when representing the brand. The web fonts are loaded from Google Fonts; press kit includes the licence terms.

Dos & don'ts

Do

Write "Adfinia" with a capital A and lowercase rest.
Use the official wordmark on Navy or Bone backgrounds only.
Preserve the gold accent dot on the wordmark.
Reference Adfinia as "AI-native MadTech platform" or "AdTech + MarTech + DataTech in one platform".
Use the wordmark to identify Adfinia as your vendor on a partner page, slide, or invoice.

Don't

Don't restyle the wordmark — no italics, no all-caps, no shadow, no gradients.
Don't combine the Adfinia mark with another logo without a clear "in partnership with" lockup.
Don't use Adfinia in your own product name, domain, or trademark.
Don't imply endorsement, certification, or partnership without a written agreement.
Don't recolour the wordmark. The gold dot is part of the mark.

For partners & resellers

Authorised partners may use the Adfinia name and wordmark to identify their partnership with us, subject to the partner agreement. Specifically:

"Powered by Adfinia" — permitted on partner products built on top of the Adfinia API, with a written agreement.
"Adfinia partner" — permitted for partners in the named programme; we'll send the official partner lockup.
"Adfinia reseller" — permitted only after counter-signature of the reseller order form.

Partners may not register a domain that contains "adfinia", apply for a trademark that includes "adfinia", or run paid ads that bid on "Adfinia" as a primary brand term.

Press kit

Press kit · Adfinia

Wordmark variants (SVG, PNG), the "A." monogram, headshots, screenshot library, brand-colour swatch file, typography licence summary, and a one-page boilerplate description in EN / AR / FR / HI.

Request press kit (ZIP) Download endpoint goes live with the GA marketing site. Until then, email and we'll send a Dropbox link within one business day.

Enforcement

The Adfinia name and wordmark are trademarks of Infinia Technologies LLC. Trademark applications are in progress in the UAE, EU, UK, India, and the United States; ® will replace ™ as each registration completes.

If you see a misuse of the Adfinia name, mark, or palette — including phishing sites impersonating us — write to support@adfinia.com with subject "Brand misuse" and include the URL or asset.

Adfinia reserves the right to require correction or removal of any use that does not comply with these guidelines, and to terminate any partner permission granted under §6.